our storytellers

Tiffanie Petett is the Director of Strategic Partnerships at Influential, a social data company that specializes in driving real business outcomes for brands through influencer & social media activations. She has over 10 years of digital media experience, which includes a 4 year-stint at Maker Studies through its acquisition into the Walt Disney Company. In her career she's worked on both execution and strategy teams for clients like Match Group, ESSENCE Ventures, Google, TIAA, Sephora, Disney, and Combs Enterprises. She was part of the social strategy team to launch The Leadership Conference during the 2020 election. Other non-profit organizations have included Rock The Vote, Habitat for Humanity and The American Red Cross. 
While influencer marketing has been a throughline throughout her career, her interests lie in supporting brand efforts to make their digital strategies more effective and rooted in DEI&A values.  She's spoken on panels at events like Vidcon and Brand Innovators covering topics like women in media and innovation of digital marketing with C-level executives from Square, L'Oreal, Microsoft, Unilever, and more. Through it all, Tiffanie seeks to edify this space by addressing challenges from brands - both emerging and Fortune 500 - with a fresh perspective, ethics and deep insights.
Tiffanie holds a bachelor's degree from San Diego State University and a master's degree in Strategic Public Relations from USC.